Harness the power of marketing and underpin your business plan with a strong marketing strategy to achieve your financial objectives and increase sales and profit.  A well-researched comprehensive plan targets your customer groups, communicates your brand and offering in a way that clearly defines your business from your competitors. In this Webinar we will unpack why you need a marketing plan, what you need to get started, some best practices and proven strategies and how to measure the effectiveness of your chosen activities. 

About the Presenter: Lauren Moloney

Lauren Moloney is CEO Founder of The Spa Collaborative, the leading London-based global spa consultancy empowering luxury hotel spa leaders to grow through innovation. With 20 years industry experience honed with Mandarin Oriental, Peninsula, One&Only, Four Seasons, Ritz-Carlton, Viceroy, Corinthia Hotels, St Regis and W, Lauren and her team specialize in global commercial spas and multi-site concept development. They solve problems, share knowledge and give clients the tools to grow profits, prestige and brand with powerful business solutions.